HONG KONG — Just hours after Beijing this month announced plans to abandon its one-child policy, an advertisement appeared on Chinese social media for a mobile app connecting pregnant women and new mothers with doctors. The ad, from Shenzhen-based startup Mami Zhidao (mommy knows), featured four doctors dressed as comic superheroes. "We are here so you can feel comfortable to have babies," it said. It remains uncertain how much Beijing’s policy shift can boost China’s birthrate, but Mami Zhidao founder Liang Liang and other entrepreneurs say they have high hopes for the business of catering to mothers and children. Last week on Singles’ Day — China’s equivalent of the Black Friday and...
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